LLE7495-05425 (20201) - Compreensão e Produção Escrita em Língua Inglesa V (PCC 36 h/a)

The picture is using Bernardo Rezende image to promote its brand/product/idea. It is a common strategy used by media to provide credibility to its products.

Bernando is using the credibility he achieved  as volleyball coach to  promote other brands not related to his carreer. His image is being used only to give the ideia that you can trust the brands/products he is advertasing.

Both images uses Bernado Rezende as a source of Credibility, using his quotation and his image as a source of reliability.

Bernadinho is a known figure in Brazil, and these companies are using his image to advertise their products. As consumers, we often feel reliability when we see a public figure or someone we admire recommending a product. It is believed that Bernardo's opinion works as an authority, thus giving the companies in question and their products more credibility.

Bernadinho is very famous for the period that he worked as the volleyball brazilian team, achieving great results. In these two images he is doing a propaganda. In the first one the object is a watch and in the second one is an English course. His image is related to success and excellent performance, reason why he probably was chosen for those companies.

These companies are using a well-known figure to sell their products. Bernardinho is a succesful volleyball coach, so they are using his image to link their products to success.

The brands/companies used the image of a well-known figure to promote theirselves. That strategy gives the illusion of credibility, since it leads the consumer to associate the figure of Bernardinho, in this case, with the companies advertised.

These companies are making advertisements with a known person, recognized for his achievements and competence. That is a strategy to get trust from the consumer without even showing their product itself. It is grasping the attention using a familiar figure that is admired and is cited (in the second example) as an authority.

Both advertisements rely on the popularity and success of Bernardo Rezende as a volleyball coach to sell their products. If the costumer successfully associates the coach’s competence and reliability with the products being offered, there is little need to give more information about the items (or further explain the claimed advantages over the competing products).